Jelita Yanti Sitompul

Deskripsi

This Teaching Factory (TEFA) project, conducted by the Student Team from Politeknik Mitra Industri, focuses on formulating a comprehensive digital branding strategy and optimizing the corporate visual identity for PT. Gisma Cipta Sukses—a company specializing in industrial machinery maintenance, repair, retrofit, rebuild, and overhaul. Based on the initial analysis, the team identified a core challenge regarding sub-optimal digital brand awareness within the industry. To address this issue, the team designed an integrated digital branding strategy comprising social media redesigns, structured content planning, and promotional video production. Through active collaboration, team discussions, and periodic evaluations, the project successfully produced consistent, professional visual assets aimed at strengthening the company's B2B market presence in the industrial manufacturing sector.